Sigma
Eau de Parfum
The concept
Curiosity smells different to everyone, shaped by memories and the scents they have experienced before. For some, it might smell like a dessert about to come out of the oven, tempting to taste its flavor. For others, it could carry the aroma of a new city, a freshly arrived package, or the scent of someone we have just met—or perhaps someone we have known our whole lives.
Sigma is an invitation to older women to keep exploring and reconnect with their curiosity. We often see older people as those who have lived it all and for someone who has transformed so many times, we are certain they long to feel it once more.
